Nonetheless, his ideas caught on. Pyramid power was all the rage in America in the 1970s. Pyramid power could preserve foods, it was claimed. It could improve health function, trigger sexual urges, and pets could thrive under open frame pyramids. The most shameless claims were the mummification of small animals, based on Bovis’ alleged conclusion, and preservation of living tissue. But the all-time best, in my opinion, is that if you put a razor blade inside a pyramid and align it correctly, the blade will become sharper. The offered reason is simple: the pyramid acts as “an effective resonator of randomly polarized microwave signals which can be converted into electrical energy.” (This quote is from Bailey and Hoffmann in Mind & Society Fads, Haworth Press, 1992.) Obviously, the polarization accounts for the sharpening of razor blades. I know. You were already thinking that, weren’t you? I love these guys! But why didn’t they just say, “cosmo-telluric energy” and then we would all understand.